Marines New Ad Campaign--TRUTH from a Recruiter!!!

The phrase "My recruiter lied to me!" must go back at least to Sparta. Leonidas probably said, "We'll be home from Thermopolay next month."

But not the US Marines!!  Their new add campaign says the world is messed up and we'll be there!

THAT is truth in advertising.

Heres the story from Jim Dao at the NY Times:

Ad Campaign for Marines Cites Chaos as a Job Perk

Saturday, March 10, 2012

By JAMES DAO, The New York Times

The war in Iraq is over, the troop reduction in Afghanistan is under way and America's next war front is far from clear. If you are a military recruiter, how do market your product?
The Marine Corps thinks it has the answer: focus on something the world has in endless supply -- chaos.
On Saturday, the Marine Corps will open its latest marketing campaign, "Toward the Sound of Chaos," which will use social media, television commercials and print ads to underscore two points: That while no one knows where the next global hot spot will be, the Marines are ready to charge there.
"Even though we're ramping down from the 10 years of Iraq and Afghanistan, we're going to have a chaotic future in front of us, which also portends a potentially busy time for the Marine Corps," said Brig. Gen. Joseph L. Osterman, commanding general for Marine Corps recruiting command.
The new campaign will also include much information, and dramatic footage of Marines delivering humanitarian aid to nations beleaguered by war, famine or natural disaster, like Haiti, where 2,200 Marines provided medical supplies, food and security after the 2010 earthquake.
The new emphasis is partly the result of a national online survey conducted by JWT, the marketing firm, showing that many young adults consider "helping people in need, wherever they may live," an important component of good citizenship.
"There is a subset of millennials who believe that the military is an avenue of service to others," General Osterman said. "Not only in our nation, but also in others faced with tyranny and injustice."
But, General Osterman said, the Marine Corps remained an expeditionary, combat-oriented force. Post-Afghanistan, it will probably return to its traditional role of attacking mainly from the sea, he added. "Are we getting soft?" he asked. "The answer is no."
The campaign's inaugural television commercial opens with scenes of a smoke-draped horizon and the sounds of gunfire and people screaming in the distance. The terrain is vaguely desertlike, but there are no geographic landmarks -- not even a hill -- to pin down the location. It could be Africa, Central Asia or Kansas.
Marines then sprint into the picture and toward the smoke, F/A-18 fighter jets screaming overhead. Before the minute-long ad is over, virtually every form of Marine war-fighting hardware -- the much-critiqued V-22 Osprey, Cobra attack helicopters, amphibious assault vehicles and a hovercraft -- make guest appearances.
"Most people hear the sounds of chaos and run in the opposite direction," the baritone-voiced narrator says. "But there are a few who listen intently for these sounds, not in the hopes of hearing them, but to help rid the world of them."
The spot ends with a provocative tagline: "Which way would you run?"
The Marine Corps has always been adept at maximizing buzz around its marketing campaigns, and this one -- estimated to cost more than $3 million -- was no different. The television spot leaked onto YouTube on Wednesday and then on Thursday the Marines released Web-only videos on Facebook. The first television commercial will air on ESPN during the Big 12 basketball championship game on Saturday night.
The new Marine Corps campaign echoes in some ways the Navy's current campaign, titled "A Global Force for Good." The Air Force's latest campaign, "It's Not Science Fiction. It's What We Do Every Day," also includes humanitarian themes woven into commercials depicting a vaguely dystopian future.
The Army, which often competes with the Marine Corps for recruits, is evaluating recent survey data to decide whether to revamp its current marketing campaign, "Symbol of Strength," a reference to the Army uniform as a symbol of personal and military strength.

Aviation Ball

On Saturday night, I went to the annual Aviation Ball held at the Hershey Lodge.  It was a beautiful event.  My wife could not go (She would have missed Prairie Home Companion) and she made the right choice.  No one danced and the awards and speeches went on for an hour.  But if you don't like ceremonies, the Army is a bad place to be!!!

Besides the chicken dinner, the real reason I went to a dinner as maybe the only E5 there by choice was to talk to the CSMs in attendance about the status of my request for an extension of my enlistment and to hear what they thought of my chances for getting it.  

Unfortunately for me, it seems betting m=on my extension is like betting on Ron Paul for president--some people are strongly in favor, but the result does not look like Rep. Paul will be moving to 1600 Pennsylvania Avenue.

But I remain hopeful.  The best admins in the brigade put the packet together and sent it to division.  And a warrant officer who knew about the packet thought it was the best one she had seen.  Not that good paperwork seals the deal, but bad paperwork ensures a bad result.  

Hitching a Ride with the Georgia National Guard

In 1973, I hitched a ride on a C-130 Hercules transport from Denver to Atlanta.  This prop plane cruises at 240mph.  The Georgia Air National Guard flight was scheduled for almost eight hours.  There were 60 high school ROTC cadets aboard in addition to cargo.  The crew gave me a headset so I could help with the high school kids—some of whom got sick, scared or both.  

It was a long, dull ride until about 70 miles outside Atlanta when the plane started to pivot right and then left, like it was rotating on a stick in the middle of the fuselage.  On the intercom I heard the pilots feather one right-wing prop then the next.  The fuel pumps for the right wing died and the plane was swerving like a crab in the sky.

I took the party line and told the kids there was turbulence.  As we descended the co-pilot said we would be going straight in because the remaining engines were overheating.  The pilot then said in a very calm voice.   “I landed one of these bitches in the Nam with just one engine.  We’re fine.”

I went up front and saw crash foam on the airstrip and fire engines on both sides of the runway.  We came in hard, took one big bounce and came to a fairly smooth stop just short of the foam.

As we led the kids out of the plane they knew the crew and I had lied big time about the turbulence.  They could see nothing but emergency vehicles. 

In the terminal the crew chief told me that they would have the fuel line repaired in a few hours and I could fly with them to DC.  I declined, saying I was in a hurry to get home.  I went back outside out of view of the crew and kissed the airstrip, then flew home commercial.

In my admittedly odd life, I have always wanted people around me who could be chased by a raging grizzly bear and think ‘This is a chance to practice sprinting.’

What I did not realize as a young man is that the unflappable folks not only handle the problem of the moment, but calm everyone else around them.

Interviewed for School Board, Did Not Get UnPaid Job

Last week I was one of six people who interviewed to replace a member of the City of Lancaster School Board.  The job pays nothing and has a time commitment almost as big as the National Guard .  I am assured by current members that everybody gets mad at you and State budget cuts mean even more tough decisions--followed by criticism.

So I am glad I was not chosen.

But I did try for the job.  I knew my life would be even more crowded, but I also care more about education than anything else in government.  My kids are in the school system, but even if they weren't, the future of our country depends on education.  I know many kids will choose to be stupid no matter how good the education system is, but I want to be sure the education system is there for every kid who wants a good education.

This can mean education toward getting a good job, but it can also mean education for its own sake.  Reading Hannah Arendt will not get a 58-yr-old guy a better job.  But I am delighted by her books.  Two years ago, a friend told me to read Arendt.  I am now reading the 4th of her dozen books and plan to read them all in before I am 60.  The life of the mind is its own reward--I think a better reward than millions of dollars.  An educated person gets to decide between reading philosophers and making buckets of money.

I want every child to have that choice.

I'll try again in 2013.

Still Love Modern Medicine

In my last post I wrote about the being invisible to medical people who are focused on their technology.  But yet again I have reasons to be a wildly happy fan of modern medicine.  The visit that led to same-day laser surgery was a follow up from a routine eye exam.  In that first exam, the doctor doing the eye exam caught a blood vessel problem in my eye that someone else might have missed.  The specialist I went to for the follow-up visit said several times that Dr. Wenxin Wei is very good.

After the the dye in my arm and many strange pictures of my eye, it turned out I had fluid in my eye and a build-up of fluid can lead to vision problems including blindness.  So far, they don't know what caused it so I will be getting more needles in my arm to figure out exactly what is wrong.  The specialist, Dr. Roy Brod, (whom Dr. Wei said is the best in the area) said they may not find a cause.  But in two months he will do laser surgery on the other eye so both are repaired.  

In previous posts I have written about the many ways I could have been dead or crippled without modern medicine.  This makes twice I avoided blindness.  

And that is just what makes the healthcare debate so difficult.  I owe my life and sight to expensive, innovative treatments that did not exist when I was a kid.  Without those treatment I would be blind, dead, crippled, or maybe all three.  With them, we all have to pay more and more for health care.  In principle cutting big-ticket healthcare seems like a good idea.  But facing blindness or paralysis, I think healthcare costs look very reasonable.

Being an Invisible Patient

On Tuesday I had an appointment with an eye doctor.  It was a follow-up appointment from a routine eye exam in December that found some blood in my eye.  The appointment was almost five hours long and ended with laser surgery and me leaving wear an eye patch.

Too bad it was not Talk Like a Pirate Day.

At one point in the exam, a technician put a yellow dye IV in my arm and took digital photos of my yellowed eyeball.  She had another technician with her.  The second tech was in training.  The two of them were looking at the array of eyeball photos on a large monitor.  In one of them they found the problem and were delighted.  They pointed at the problem and said how interesting it was and the direction of blood vessels and other fascinating details.

I was sitting five feet away.  By the way, I rode 20 miles before the appointment and was wearing spandex bike clothes.

Then they started discussing what would cause the problem they saw.  In their diagnosis protocol, the usual cause for the symptoms they saw was high blood pressure or diabetes.

One said, "He must be out of shape.  Look at that.  Probably high blood pressure."

My rest pulse is 58.  My blood pressure is 120 over 70.  I do not have diabetes.  But they were excited by the images on the screen.  So I had to have high blood pressure and/or diabetes, even if I didn't.

At this point I interrupted and said I didn't have high blood pressure or diabetes and that I am not in bad shape for my age.  Maybe something else could cause my problem?

Then they asked if I felt I had low energy lately or was feeling lethargic.  So I told them I ran five miles and did 75 pushups with my sons the previous evening.  I went to the gym for 45 minutes that morning and rode 20 miles to the appointment.

They decided I was not lethargic.

Later the doctor came in, said they were going to correct the problem in the left eye that day and the right eye two months later.  Sometimes they never find a cause.  He ordered blood tests to rule out infections.

I understand that people with complex jobs have to rely on protocols to interpret the vast amounts of data they deal with.  But it still is a strange experience to be discussed like a piece of meat.  Or an eyeball!

"Chill out will ya"

Ok.  Last post I was talking about my very noble friend who faced a choice between family and his comrades.  And I talked about choosing between two good things.  That was on the train going to work.  Now I am on the train home in the quiet car.  I sat next to a guy who seemed pissed off to share the seat.  Ten minutes after we leave the station, he takes a call.  I let him know we are in the quiet car.  His response is to say "Chill out will ya" and stomp away out of the car.

Which means, he is among the small but constant group of people who sit in the quiet car so they won't have to listen to other people's calls.  What they want is the "Quiet Except for ME Car."

As opposed to the person choosing between two good things and doing the right thing, these people--the ones who know very well they are sitting in the quiet car--want the world to revolve around them.  They have every opportunity to choose to do the right thing and choose to be jerks instead.