Who Fights Our Wars: Marine Veteran on a Local Train

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Recently I rode to Philadelphia from Lancaster. After 50 miles, I knew I was going to be late, so I rode to a station and caught a local train.  I had to walk to the end of the first car with my bike. After ten minutes, I stood and turned around to adjust the bike.  A guy two seats away traveling with his grandson. When I sat back down he said, “When did you serve?” He saw the tattoo on my right leg.  I told him when I served.

He told me he was a Marine in Vietnam, 1969-70. He pulled his t-shirt to the right at his neck to show me two scars on his shoulder where he was shot. He told me briefly about the fire fight, about getting hit twice and the medics carrying him away from where he fell. His grandson, who was about 20 smiled as his grandfather told the story.  Clearly, he had heard before how his grandfather was wounded, but he liked that Grandpa had someone to talk to who was also a veteran.

In telling me the story of his getting wounded and going back into combat, he said several times, “Best year of my life, worst year of my life.” That got a smirk out of his grandson who clearly heard that phrase a lot. Then the Marine said, “Wait, you re-enlisted and went to Iraq? You must have been……”

“…..56,” I said. “Seemed like a good idea at the time.” 

He laughed. The grandson laughed with us. Then the conductor called the stop and they got up to leave.  Both waved as the walked up the aisle.  He was proud of those scars and clearly had vivid memories of getting wounded. But he served in an unpopular war.  I hope there are people thanking him for his service and listening to his stories now. I’m glad I got to hear his story and see his grandson’s face as we talked.

Marine Knows Twitter

Got a great lesson about twitter today from a Marine sergeant who does social media here at the Defense Information School (DINFOS).

He told us to use facebook to interact and use twitter to follow breaking news.  He gave us sites to follow and told us not to worry about hashtags, they are not necessary for searches.  We can just search twitter for subjects we care about.

He also showed us good things we can learn from Yelp and other social media sites. 

The class was two afternoons and covered all of social media.  There were no tests, no lesson plan and no homework.  The oddly informal character of the course shows just how new the whole subject of social media is to the military.

The contrast was especially strong today because our morning class was about rewriting national news into local news stories.  This was the staple of weekly newspapers, but has all but vanished now that most everyone gets their news from electronic media.

We had a very formal lesson in how to do something that is very rare, and an ungraded lesson in how to do something that will be the center of all communication with young people--90% of the military.

Marines New Ad Campaign--TRUTH from a Recruiter!!!

The phrase "My recruiter lied to me!" must go back at least to Sparta. Leonidas probably said, "We'll be home from Thermopolay next month."

But not the US Marines!!  Their new add campaign says the world is messed up and we'll be there!

THAT is truth in advertising.

Heres the story from Jim Dao at the NY Times:

Ad Campaign for Marines Cites Chaos as a Job Perk

Saturday, March 10, 2012

By JAMES DAO, The New York Times

The war in Iraq is over, the troop reduction in Afghanistan is under way and America's next war front is far from clear. If you are a military recruiter, how do market your product?
The Marine Corps thinks it has the answer: focus on something the world has in endless supply -- chaos.
On Saturday, the Marine Corps will open its latest marketing campaign, "Toward the Sound of Chaos," which will use social media, television commercials and print ads to underscore two points: That while no one knows where the next global hot spot will be, the Marines are ready to charge there.
"Even though we're ramping down from the 10 years of Iraq and Afghanistan, we're going to have a chaotic future in front of us, which also portends a potentially busy time for the Marine Corps," said Brig. Gen. Joseph L. Osterman, commanding general for Marine Corps recruiting command.
The new campaign will also include much information, and dramatic footage of Marines delivering humanitarian aid to nations beleaguered by war, famine or natural disaster, like Haiti, where 2,200 Marines provided medical supplies, food and security after the 2010 earthquake.
The new emphasis is partly the result of a national online survey conducted by JWT, the marketing firm, showing that many young adults consider "helping people in need, wherever they may live," an important component of good citizenship.
"There is a subset of millennials who believe that the military is an avenue of service to others," General Osterman said. "Not only in our nation, but also in others faced with tyranny and injustice."
But, General Osterman said, the Marine Corps remained an expeditionary, combat-oriented force. Post-Afghanistan, it will probably return to its traditional role of attacking mainly from the sea, he added. "Are we getting soft?" he asked. "The answer is no."
The campaign's inaugural television commercial opens with scenes of a smoke-draped horizon and the sounds of gunfire and people screaming in the distance. The terrain is vaguely desertlike, but there are no geographic landmarks -- not even a hill -- to pin down the location. It could be Africa, Central Asia or Kansas.
Marines then sprint into the picture and toward the smoke, F/A-18 fighter jets screaming overhead. Before the minute-long ad is over, virtually every form of Marine war-fighting hardware -- the much-critiqued V-22 Osprey, Cobra attack helicopters, amphibious assault vehicles and a hovercraft -- make guest appearances.
"Most people hear the sounds of chaos and run in the opposite direction," the baritone-voiced narrator says. "But there are a few who listen intently for these sounds, not in the hopes of hearing them, but to help rid the world of them."
The spot ends with a provocative tagline: "Which way would you run?"
The Marine Corps has always been adept at maximizing buzz around its marketing campaigns, and this one -- estimated to cost more than $3 million -- was no different. The television spot leaked onto YouTube on Wednesday and then on Thursday the Marines released Web-only videos on Facebook. The first television commercial will air on ESPN during the Big 12 basketball championship game on Saturday night.
The new Marine Corps campaign echoes in some ways the Navy's current campaign, titled "A Global Force for Good." The Air Force's latest campaign, "It's Not Science Fiction. It's What We Do Every Day," also includes humanitarian themes woven into commercials depicting a vaguely dystopian future.
The Army, which often competes with the Marine Corps for recruits, is evaluating recent survey data to decide whether to revamp its current marketing campaign, "Symbol of Strength," a reference to the Army uniform as a symbol of personal and military strength.