Today I am flying to Orlando, Florida, for three days for a scientific instruments conference. Since I now know that in 400 days I will be a civilian again I decided to wear my uniform whenever I could. Flying is always a good place to have a uniform. Today I took the AirTran direct flight to Orlando from Harrisburg. At check-in my bag was free. The security line is so short at Harrisburg it was only quick to get through security anyway. I had an aisle seat near the middle of the plane and AirTran boards by rows, so I waited until everyone was almost through the cold Jetway before I boarded.
As I got on the plane, the flight attendant put me in the last seat in First Class. It's not too big of a deal, but I am writing this post with enough leg room to stretch my legs. My wife and I ran six miles this morning so it's nice to stretch.
I fly back on Tuesday and go straight to NYC for a black tie dinner at the Waldorf. I am wearing the Class A Dress uniform with the bow tie. I go to two or three black tie events a year for work, why not wear green.
Veteran of four wars, four enlistments, four branches: Air Force, Army, Army Reserve, Army National Guard. I am both an AF (Air Force) veteran and as Veteran AF (As Fuck)
Saturday, March 10, 2012
Marines New Ad Campaign--TRUTH from a Recruiter!!!
The phrase "My recruiter lied to me!" must go back at least to Sparta. Leonidas probably said, "We'll be home from Thermopolay next month."
But not the US Marines!! Their new add campaign says the world is messed up and we'll be there!
THAT is truth in advertising.
Heres the story from Jim Dao at the NY Times:
But not the US Marines!! Their new add campaign says the world is messed up and we'll be there!
THAT is truth in advertising.
Heres the story from Jim Dao at the NY Times:
Ad Campaign for Marines Cites Chaos as a Job Perk
Saturday, March 10, 2012
By JAMES DAO, The New York Times
The war in Iraq is over, the troop reduction in Afghanistan is under way and America's next war front is far from clear. If you are a military recruiter, how do market your product?
The Marine Corps thinks it has the answer: focus on something the world has in endless supply -- chaos.
On Saturday, the Marine Corps will open its latest marketing campaign, "Toward the Sound of Chaos," which will use social media, television commercials and print ads to underscore two points: That while no one knows where the next global hot spot will be, the Marines are ready to charge there.
"Even though we're ramping down from the 10 years of Iraq and Afghanistan, we're going to have a chaotic future in front of us, which also portends a potentially busy time for the Marine Corps," said Brig. Gen. Joseph L. Osterman, commanding general for Marine Corps recruiting command.
The new campaign will also include much information, and dramatic footage of Marines delivering humanitarian aid to nations beleaguered by war, famine or natural disaster, like Haiti, where 2,200 Marines provided medical supplies, food and security after the 2010 earthquake.
The new emphasis is partly the result of a national online survey conducted by JWT, the marketing firm, showing that many young adults consider "helping people in need, wherever they may live," an important component of good citizenship.
"There is a subset of millennials who believe that the military is an avenue of service to others," General Osterman said. "Not only in our nation, but also in others faced with tyranny and injustice."
But, General Osterman said, the Marine Corps remained an expeditionary, combat-oriented force. Post-Afghanistan, it will probably return to its traditional role of attacking mainly from the sea, he added. "Are we getting soft?" he asked. "The answer is no."
The campaign's inaugural television commercial opens with scenes of a smoke-draped horizon and the sounds of gunfire and people screaming in the distance. The terrain is vaguely desertlike, but there are no geographic landmarks -- not even a hill -- to pin down the location. It could be Africa, Central Asia or Kansas.
Marines then sprint into the picture and toward the smoke, F/A-18 fighter jets screaming overhead. Before the minute-long ad is over, virtually every form of Marine war-fighting hardware -- the much-critiqued V-22 Osprey, Cobra attack helicopters, amphibious assault vehicles and a hovercraft -- make guest appearances.
"Most people hear the sounds of chaos and run in the opposite direction," the baritone-voiced narrator says. "But there are a few who listen intently for these sounds, not in the hopes of hearing them, but to help rid the world of them."
The spot ends with a provocative tagline: "Which way would you run?"
The Marine Corps has always been adept at maximizing buzz around its marketing campaigns, and this one -- estimated to cost more than $3 million -- was no different. The television spot leaked onto YouTube on Wednesday and then on Thursday the Marines released Web-only videos on Facebook. The first television commercial will air on ESPN during the Big 12 basketball championship game on Saturday night.
The new Marine Corps campaign echoes in some ways the Navy's current campaign, titled "A Global Force for Good." The Air Force's latest campaign, "It's Not Science Fiction. It's What We Do Every Day," also includes humanitarian themes woven into commercials depicting a vaguely dystopian future.
The Army, which often competes with the Marine Corps for recruits, is evaluating recent survey data to decide whether to revamp its current marketing campaign, "Symbol of Strength," a reference to the Army uniform as a symbol of personal and military strength.
The Marine Corps thinks it has the answer: focus on something the world has in endless supply -- chaos.
On Saturday, the Marine Corps will open its latest marketing campaign, "Toward the Sound of Chaos," which will use social media, television commercials and print ads to underscore two points: That while no one knows where the next global hot spot will be, the Marines are ready to charge there.
"Even though we're ramping down from the 10 years of Iraq and Afghanistan, we're going to have a chaotic future in front of us, which also portends a potentially busy time for the Marine Corps," said Brig. Gen. Joseph L. Osterman, commanding general for Marine Corps recruiting command.
The new campaign will also include much information, and dramatic footage of Marines delivering humanitarian aid to nations beleaguered by war, famine or natural disaster, like Haiti, where 2,200 Marines provided medical supplies, food and security after the 2010 earthquake.
The new emphasis is partly the result of a national online survey conducted by JWT, the marketing firm, showing that many young adults consider "helping people in need, wherever they may live," an important component of good citizenship.
"There is a subset of millennials who believe that the military is an avenue of service to others," General Osterman said. "Not only in our nation, but also in others faced with tyranny and injustice."
But, General Osterman said, the Marine Corps remained an expeditionary, combat-oriented force. Post-Afghanistan, it will probably return to its traditional role of attacking mainly from the sea, he added. "Are we getting soft?" he asked. "The answer is no."
The campaign's inaugural television commercial opens with scenes of a smoke-draped horizon and the sounds of gunfire and people screaming in the distance. The terrain is vaguely desertlike, but there are no geographic landmarks -- not even a hill -- to pin down the location. It could be Africa, Central Asia or Kansas.
Marines then sprint into the picture and toward the smoke, F/A-18 fighter jets screaming overhead. Before the minute-long ad is over, virtually every form of Marine war-fighting hardware -- the much-critiqued V-22 Osprey, Cobra attack helicopters, amphibious assault vehicles and a hovercraft -- make guest appearances.
"Most people hear the sounds of chaos and run in the opposite direction," the baritone-voiced narrator says. "But there are a few who listen intently for these sounds, not in the hopes of hearing them, but to help rid the world of them."
The spot ends with a provocative tagline: "Which way would you run?"
The Marine Corps has always been adept at maximizing buzz around its marketing campaigns, and this one -- estimated to cost more than $3 million -- was no different. The television spot leaked onto YouTube on Wednesday and then on Thursday the Marines released Web-only videos on Facebook. The first television commercial will air on ESPN during the Big 12 basketball championship game on Saturday night.
The new Marine Corps campaign echoes in some ways the Navy's current campaign, titled "A Global Force for Good." The Air Force's latest campaign, "It's Not Science Fiction. It's What We Do Every Day," also includes humanitarian themes woven into commercials depicting a vaguely dystopian future.
The Army, which often competes with the Marine Corps for recruits, is evaluating recent survey data to decide whether to revamp its current marketing campaign, "Symbol of Strength," a reference to the Army uniform as a symbol of personal and military strength.
Wednesday, March 7, 2012
Aviation Ball
On Saturday night, I went to the annual Aviation Ball held at the Hershey Lodge. It was a beautiful event. My wife could not go (She would have missed Prairie Home Companion) and she made the right choice. No one danced and the awards and speeches went on for an hour. But if you don't like ceremonies, the Army is a bad place to be!!!
Besides the chicken dinner, the real reason I went to a dinner as maybe the only E5 there by choice was to talk to the CSMs in attendance about the status of my request for an extension of my enlistment and to hear what they thought of my chances for getting it.
Unfortunately for me, it seems betting m=on my extension is like betting on Ron Paul for president--some people are strongly in favor, but the result does not look like Rep. Paul will be moving to 1600 Pennsylvania Avenue.
But I remain hopeful. The best admins in the brigade put the packet together and sent it to division. And a warrant officer who knew about the packet thought it was the best one she had seen. Not that good paperwork seals the deal, but bad paperwork ensures a bad result.
Thursday, March 1, 2012
Hitching a Ride with the Georgia National Guard
In 1973, I hitched a ride on a C-130 Hercules transport from Denver to Atlanta. This prop plane cruises at 240mph. The Georgia Air National Guard flight was scheduled for almost eight hours. There were 60 high school ROTC cadets aboard in addition to cargo. The crew gave me a headset so I could help with the high school kids—some of whom got sick, scared or both.
It was a long, dull ride until about 70 miles outside Atlanta when the plane started to pivot right and then left, like it was rotating on a stick in the middle of the fuselage. On the intercom I heard the pilots feather one right-wing prop then the next. The fuel pumps for the right wing died and the plane was swerving like a crab in the sky.
I took the party line and told the kids there was turbulence. As we descended the co-pilot said we would be going straight in because the remaining engines were overheating. The pilot then said in a very calm voice. “I landed one of these bitches in the Nam with just one engine. We’re fine.”
I went up front and saw crash foam on the airstrip and fire engines on both sides of the runway. We came in hard, took one big bounce and came to a fairly smooth stop just short of the foam.
As we led the kids out of the plane they knew the crew and I had lied big time about the turbulence. They could see nothing but emergency vehicles.
In the terminal the crew chief told me that they would have the fuel line repaired in a few hours and I could fly with them to DC. I declined, saying I was in a hurry to get home. I went back outside out of view of the crew and kissed the airstrip, then flew home commercial.
In my admittedly odd life, I have always wanted people around me who could be chased by a raging grizzly bear and think ‘This is a chance to practice sprinting.’
What I did not realize as a young man is that the unflappable folks not only handle the problem of the moment, but calm everyone else around them.
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