Soviet Era Propaganda Reminds Me of East-West Border, And Advertising

Yesterday was the first day of a class I am taking about the Cold War Era in books, film, and images, like the one above.  Today we saw Soviet propaganda films from 1924 to the 1960s and discussed several propaganda posters.  Before class we read a 30-page article about Soviet cartoons and cartoonists.  

Among the cartoonists, Boris Efimov story was chilling.  He lived from the beginning of the 20th century, either 1899 or 1900 until 2008.  He drew cartoons for the entire Soviet era.  

In interviews he said he drew what he was told to draw, Soviets as heroes, westerners as fat and greedy.  In his tale, I remembered both seeing Soviet posters when I was stationed in Germany in the 1970s and at home in newspapers and on TV.  

I worked at an ad agency for 13 years and have worked in marketing communications of various kinds for the past 30 years.  What stands out in the Soviet images is how well they controlled their "brand."  From the 1920s to the end of the Soviet Union in the 1980s, the image of the Soviet citizen/worker/soldier was a strong, tall, clean, happy man or woman.  The capitalist enemy was fat, greedy, foolish and deceptive.

If you are going to create and impression through media, this control is very important.  And as the world changes, the brand has to stay consistent.  So with Ford, the brand image is quality, reliability, and performance though the actual product has changed from a Model T to a Ford GT.

The brand image is the coolest car on the road whether it's 1908 or 2015.  And the Soviet's controlled their image just that well--and exploited every weakness in their enemies.

Their propaganda was effective enough to keep me and 250,000 other American soldiers permanently stationed in Germany to defend Western Europe from an attack we thought could come at any time.  Our tanks were fully loaded with cannon ammunition and ready to fight when World War 3 started.  When we went to the border, we saw this on the other side of the fence.

They convinced us!

Aviation Photo Contest Photos

I entered three photos in the Army Aviation Association of America photo contest.  Last time I entered, all of the photos were of aircraft over Afghanistan and Iraq.  It's hard to compete with combat photos.  So this time I decided I would enter three photos (the maximum allowed) with no photos of aircraft in the air.  In fact all three are very much on the ground and only one has aircraft.

The first one was a photo of grounded aircraft in heavy fog in January of 2014.  All the photos have to be in calendar year 2014.  The second is of mechanics from 628th Aviation Support Battalion pulling a broken truck out of three feet of water.  The third is from Dunker training.

Politics and Freedom in "Fury"

This morning I was reading Hannah Arendt's "The Promise of Politics" on freedom and leadership.  Politics, Arendt says, should bring freedom into the world.  She wrote this shortly after World War 2.  In a big way, the movie "Fury" could be seen as a movie about men who gave up their freedom to set others free.

But reading Arendt, I thought about one of the early scenes when the column of tanks passes hundreds of German refugees.  Among this group of pathetic people carrying their meager belongs on the muddy road is a woman wearing her wedding dress.  Her head is oddly tipped.  The dress is dragging in the mud.

In any coffee shop, locker room, or restaurant, we hear people saying "Politics doesn't matter--they are all the same."  Or "I don't care about politics."

In America we have the freedom to say those things, because in America we have the Rule of Law and who is in charge does not matter in the same way as in a real dictatorship.  The scene with the refugees portrayed real roads full of German refugees at the end of World War 2.

Those men and women stumbling through the mud, hoping to get food, hoping to stay alive another day, dragging what few belongings they still had would never say politics doesn't matter.  Just 12 years before, many of those refugees voted for Hitler the only time he actually stood for election.  Because of that vote, American tanks were driving down the muddy road to kill more Germans in their country.  And the men in those tanks were making jokes about how many chocolate bars or cigarettes they would need to have sex with any of the women on that road.

We can say politics doesn't matter.  In Sudan, in Egypt, in Palestine, in Iran, North Korea, and Congo, no sane person says politics doesn't matter.


Other posts on Fury:

Fourth time watching Fury

Review

Faith in Fury

Memories