The Student Parking Lot

Every morning at 4:35 a.m., I roll out of the parking lot in student housing on my $800 single-speed bike.  As I ride the mile to the field where we do fitness training, I get passed by some really nice cars and trucks.  The are the cars of my fellow students. 

Rolling past me are a champagne Escalade,

A $29,000, 2013 Hyundai Sonata Hybrid with heated leather seats, even the rear seats,

an immense, black crew cab pickup truck, an Audi, a new VW Beetle, and several other cars and SUVs three years old or less.

Then there is my car:  a 2002 Chevy Malibu with 172,000 miles.  All of my classmates are enlisted soldiers around the same pay grade as me.  There cars are new, shiny and represent about a year's pay. 

I suppose this is normal in America, but living with my frugal Ninja wife and working with young people who live in Philadelphia and mostly drive old cars or no cars, it is strange to be with young people who live in middle America and own new, expensive cars.  Just another bit of culture difference when I go on active duty.

We Really Are PR Guys

The course I am taking at the Defense Information School (DINFOS) used to be the basic journalism course.  It is now the basic public affairs course.  During the first two weeks we spend half of each day learning how to write as journalists do and the other half learning public affairs.

In the 70s when I did this job, we really thought of ourselves as journalists, but now it is very clear we learn to write as journalists do, but our job is public relations. 

Yesterday during the PR class, we had guest observers, an Air Force husband and wife team who were assigned together as public relations sergeants.  When asked to say a few words, they told several stories, finishing stories the other started and full of enthusiasm.  The longest story they told was about how they handled the security shut-down at their base after Osama Bin Laden was killed. 

Their job was to be sure none of the journalists swarming the gate connected the vastly increased base security with the death of the Al Qaeda leader.  The two sergeants were gleeful explaining how they managed to speak to the press about the increased security while giving them no quote that would link the increased security with the recent demise of Bin Laden.

In the class itself, the instructor said we should never lie to the media:  our credibility is everything.  He reminded us that the DINFOS motto is:  Strength though Truth.  But in the real world, media relations is a game in which the journalists need access and the public affairs staff controls access.  So in awkward situations the public affairs pro is tying herself in knots trying to tell as much truth as possible while the journalist is staying with the rules of his profession and attributing all facts.

The Air Force team won the Bin Laden round of the game and were very happy.  Thirty-five years ago, military journalists were sometimes confused about their role--thinking they were journalists first and public affairs second. 

The message is very clear now.  We are learning to be public affairs professionals who can write in journalistic style.